SELECTING ART IMAGERY FOR INVESTMENT PURPOSES
Select Art Imagery With Investment In Mind: Buying, and then reselling at a profit, is possible with art imagery. And, if done knowledgeably and with good judgment, it can be as profitable, if not more so, than most other kinds of investment. So, how do you go about selecting artwork while having art investment profit in mind? Here are 12 factors to keep in mind before buying:
Differentiate The 3 Kinds Of Art Work: Decoration art: coordinates with a room’s colours and furnishings as decor. It has little, if any, art for investment value. Collectable art: it’s being collected by some, so a small market exists for it. Generally, the quality of the work is “student”, not superior. If you like it and want it, that’s fine. You can possibly sell it sometime, either getting your money back or making a small profit on it, but it won’t turn into “investment art”. Investment art: done by top calibre, well-known artists. Bought by collectors, investors and dealers, both nationally and internationally. Connoisseurs, experts, and art historians recognise it as such. Easily sold for art investment profit. This is the category you need to concentrate on when seeking returns on investment.
Be Mindful Of General Preferences In Art Work: Horizontals rather than verticals, of girls rather than boys, landscapes rather than seascapes, domestic rather than wild animals, organic rather than inanimate still lifes, bright rather than heavy tones, 24″ x 36″ rather than medium or small size, cheerful rather than somber subjects.
Buy Only Art Work You Love And Can Afford: You should only buy art for investment that you have a strong personal response to. So, if it goes up in value, you will only gain. If the value doesn’t increase, you still have the enjoyment of looking at it. And stay within your budget and means to obtain it. Remember the adage: ‘much wants more and loses all’!
Buy Only Art Prints Made By The Artist: This is important! Don’t buy prints commercially produced. As each edition of 10 or 20 prints made personally by a recognised artist is purchased, the price of ensuing editions may go up.
Buy the Best Art Work Of An Artist: The best work by an artist – whether he/she is great or not-so-great – appreciates more in value more than ‘average’ work by the same artist.
Buy Art Work Signed & Dated By The Artist: The artist’s signature and date of original production may not show in an obvious spot but, for resale with art investment profit, it must be somewhere on the work!
Buy Moderate, Rather Than Really Large Size Art Work: This is because of display ability. If the work needs a really huge space to show it, it is less sellable.
Recognising “investment art” takes time and some experience from looking at a considerable number of artworks. When you get to the point where you can quickly and accurately spot an example of it, then you’re ready to begin buying and selling art imagery for a profit.
Author Alexi Gibbs ©