Mobile Marketing Benefits Of A Business App:

In today’s business world, it is impossible to survive without aggressive marketing.  It is very important to choose the right strategy from the start. Here is why you won’t regret choosing mobile marketing:

Why your business will lose out if it is not part of the mobile marketing platform revolution

If your business is not mobile now, it will be someday soon – or you will lose out to those businesses that are. 80% of the population now has a smart phone and that number is growing. Businesses from almost every niche use their app to increase sales, increase customer loyalty, build a thriving community and improve customer satisfaction by using some of the app tools that engage with their audience. If your business is not mobile now, it will be someday soon – or you will lose out to those businesses that are.

Cost Efficiency

Have a limited budget for marketing? Well, most business owners are faced with the very same issue. The good news is that you don’t have to spend hundreds of thousands of pounds to reach your customers via their mobile phones. On the contrary, it is one of the most affordable ways to advertise your products or service, build a brand name and boost loyalty.

Reach Your Targeted Audience

Every business wants to reach a specific group of consumers to benefit from marketing campaign. And this is why mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them promotional material. As a result, only those who are interested in your products or service will give you their phone number. Mobile marketing thus enables you to reach more potential buyers at a considerably lower cost than other marketing methods such as TV or radio ads, billboards, etc.

Immediate Impact

Most marketing campaigns need time to show results. Mobile marketing, on the other hand, yields immediate results. Most people don’t only have their mobile phone always with them but they also have the tendency to read their messages as soon as they receive them.  Unlike other low cost marketing options such as sending e-mails that virtually have no effect because they are deleted without being even opened, mobile marketing such as sending SMS’s is very effective because over 90% of mobile phone owners read every SMS they receive.

Establish Long Term Relationship

The ability to be able to reach your customers at any time and at any place allows you to build a relationship in the long term. By informing them about special deals, sales, new product arrivals, etc., you will make them feel special and appreciated. And a customer who feels they are receiving a special treatment from your company is more likely to respond to your marketing campaigns.

The Future

Mobile web marketing has huge potentials. The statistics show that there are more than twice as many mobile phone users than computer owners which means that more people access the Internet via their mobile phones than computers. Not everyone who has a mobile phone can access the Internet but the number of smartphone owners is rising tremendously with each year and is expected to do so in the future as well.

Response To Mobile Marketing Campaigns

Mobile phones are very personal communication devices and their owners don’t easily give away they numbers. When they do so, especially to a business, they expect to receive valuable information. Your customers will without a doubt appreciate if you inform them about special deals, discounts, sales, promotions, etc. Not only it helps them save money but it also makes them feel special and valued by your company, especially if they also receive a thank you message for buying from your company.

We can help you to drive your business by increasing your company’s overall brand exposure and revenue streams.  The mobile revolution is here now so don’t miss out and get your business noticed before your competition does.

Article courtesy of Town Centre Apps Ltd visit their website at

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